The Geography Of Creativity In The UK

Report by Nesta and Creative England, July 2016

• UK creative industries make a major contribution to the national GVA-5.2%, but this grew by 8.9% between 2013 and 2014, twice as fast as UK GVA overall
• The impact and importance of the sector is much less well know outside London and the main cities
• There is rapid growth in the UK particularly in design, software, digital and advertising
• There is also an explosion of entrepreneurial activity, with the average size of a company getting smaller, now 3.3 pp per company
• A third of all clusters are in London and the SE
• There are creative conurbations as well as cities
• In the southern clusters, universities play a smaller role than in the north-an opportunity for southern universities